GPS | DW Green

Green Positioning Summit is a two-day, annual workshop providing marketing professionals and independent retailers and businesses with the unique opportunity to engage in interactive dialogue and participate in enriching experiences with other industry leaders.

Zingerman's Deli
See how this Michigan deli brings their brand personality to store events, promotions, their website and Facebook!
Comcast
Exemplifies how to use Twitter as an effective customer service tool.
Starbucks
A cool deal for Facebook users was a powerful new product promotion.
Dairy Queen
Treating Facebook fans and Tweeters to interactive dialogue—and special offers!
H&R Block
Understanding the fact that social media is about giving people a reason to believe in your brand, H&R Block's facebook page is rich with useful tax information and interactive tools.

All the extras you requested, plus supplementary bonus materials from GPS III!

For past features and more bonus material:

What's your brand story? Watch as Ryan Joy, Vice President of Creative Services, explains how to discover the stories that make your brand unique, and the long-term benefits of telling a compelling brand story to employees and customers.

And How We Can Help

Plus: Questions That Uncover Hidden Stories

Your Brand Story...

Can be used to determine the content, tone and messaging for all internal and external communications, including product, employee and customer stories

Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
by Laurence Vincent

Storytelling: Branding in Practice
by Klaus Fog

The Business of Storytelling

DW Green GPS III

dwgreen