Using the Three Elements of Narrative to Communicate a Fundamental Truth About Your Brand
The character is your stand.
Your stand comes from your character.
The story begins with the stand that’s been taken.
Any internal or external force that fights against what your brand stands for.
The fulfilled vision of a stand being taken!
For example:
DW Green Company stands for creative differentiation.
The opposite of creative differentiation is uninspired conformity.
In other words: DW Green Company takes a stand against uninspired conformity.