Buzz marketing is a viral marketing activity in that it spreads exponentially. Viral marketing is any strategy that encourages individuals to pass on a marketing message to others, creating the potential for unlimited growth in the message's exposure.
- Start with a unique, positive experience. In other words, be worth talking about.
- Be different. Even a clever name or intriguing story can add "water cooler appeal" to an already buzz-worthy idea.
- Plan and prepare for exponential growth.
- Know what endorsing your brand will say about your target.
- Integrate your buzz marketing strategy into your larger brand strategy.
- Utilize the power of anticipation.
- Provide or suggest easy ways for the buzz to spread (ie: "Email a Friend").
- Utilize scarcity and exclusivity to increase buzz.