DO test your mailings. Send out on different days and times to see which ones get better results.
DO send reminders of any special events or promotions that your company is involved in.
DON’T send first thing on a Monday morning. Your recipients will be clearing out their filled inboxes from the weekend and your message may get lost in the clutter.
DON’T send before a long holiday weekend. Your contacts are more likely to be out of the office.
DO ask your subscribers the following:
- Do you like the emails you get from us?
- What do you like best about them?
- What do you like least about them