What's your brand story? Watch as Ryan Joy, Vice President of Creative Services, explains how to discover the stories that make your brand unique, and the long-term benefits of telling a compelling brand story to employees and customers.
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
by Laurence Vincent
Storytelling: Branding in Practice
by Klaus Fog
And How We Can Help
Plus: Questions That Uncover Hidden Stories
Your Brand Story
- Can be used to determine the content, tone and messaging for all internal and external communications, including product, employee and customer stories
Five Companies Doing Social Media Right
- Zingerman's Deli
See how this Michigan deli brings their brand personality to store events, promotions, their website and Facebook! - Comcast
Exemplifies how to use Twitter as an effective customer service tool. - Starbucks
A cool deal for Facebook users was a powerful new product promotion. - Dairy Queen
Treating Facebook fans and Tweeters to interactive dialogue—and special offers! - H&R Block
Understanding the fact that social media is about giving people a reason to believe in your brand, H&R Block's facebook page is rich with useful tax information and interactive tools.
A Nutrition Therapist, certified yoga instructor, blogger and well-respected expert in celiac disease and gluten sensitivity, Melissa McLean Jory is on a mission to "increase awareness of celiac disease and help people navigate the gluten-free lifestyle with confidence, strength, optimal nutrition, and renewed vitality." Hear her powerful presentation on celiac disease, and learn how you can better serve customers living with celiac disease and gluten sensitivities.
No wheat? No worries! Don't miss Melissa's latest post!
The Elements of Persuasion
by Richard Maxwell and Robert Dickman
Gluten-Free Communities, Online and In-Store
Check out the fast facts!
Tips for Refining Your Social Media Strategy: Understanding the Lifestyle/Niche Customer
- Gain the information you need to know the difference between lifestyle choices, fads, trends and medically prescribed nutritional treatments.
Are you in a social media mindset?
A few ideas from Melissa for a fun gluten-free store event!
Gayle Shanks, owner of Tempe's Changing Hands Bookstore, shares how she builds community and drives sales in an industry dominated by ecommerce and big box retailers. Hear her inspiring words of wisdom now.
Join the Changing Hands mailing list!
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
by Margaret Mark & Carol S. Pearson
Watch and see how archetypes are represented by some of the world's most well known brands!
Meet Gayle Shanks of Changing Hands
Learn why we love this local independent bookseller!
The Dos and Don'ts of Email Marketing, Plus 3 Simple Questions to Ask Your Subscribers
DO test your mailings. Send out on different days and times to see which ones get better results.
Get tips and ideas for in-store events from Changing Hands' Gayle Shanks!
Business Alliance For Local Living EconomiesBALLE believes in the power of local businesses to transform communities for the better by working cooperatively toward a shared vision. Click here to learn more or to find a BALLE network in your area.
A Beginner's Guide to Social Media10 tips to help you get started, plus 14 of the best social media sites out there.
Ryan Joy explains the basics of what social networking sites like Facebook and Twitter can do for your brand.
What's Your Story? Storytelling to Move Markets, Audiences, People and Brands
by Ryan Matthews
The Facebook Era
by Clara Shih
Your Social Media Checklist
A few things to consider when building your social media team.
The Three Levels of Social Media Strategy
- Show up—Start by promoting what you’re already doing.
- Socialize—Find out where conversations are happening about your brand, then join the conversation by listening, commenting and asking and answering questions.
- Build community
Find the latest conversations about you on Twitter by entering your brand name here.
It's All In A NameCheck which social media sites still have your names available at knowem.com or namechk.com
Check It OutGroupon and Foursquare: two helpful tools for businesses with social media strategies.
The Social Media RevolutionThe facts and stats—watch now!
Watch as Ryan Joy, DW Green Company's Vice President of Creative Services, explains how the elements of narrative can help you connect with customers and strengthen your brand.
The Trader Joe's Adventure: Turning A Unique Approach to Business Into a Retail and Cultural Phenomenon
by Len Lewis
A Guide to Product Storytelling
20 Questions to help you identify the product stories you need to be telling.
Tips on Your Brand Story & A Few Rules for
Great Product Storytelling
Brown Cow Farm shares the story behind their company—and their delicious yogurts!
Building The Buzz8 Keys to a Successful Buzz Marketing Strategy
Learn more about Don Doyle, the man behind the magical stories of GPS III.
Check out The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling by Annette Simmons.
Eight Steps To Effective Storytelling
- Begin each storytelling project by defining a clear objective. Identify what you want the story to communicate, which values the story should support, and what you'd like your employees or customers to gain from it.
- Gather the stories via workshops or interviews. To collect customer stories, consider the various ways you can receive direct feedback from your customers, whether it be through customer comment cards, satisfaction surveys, or dialogue generated...
As told by Tony Robbins!
Bashas' Then & NowRead how Arizona independent grocer Bashas' plans to weather the economic storm, as featured in the November issue of Phoenix Magazine.
From The Pages Of Changing HandsGet tips and ideas for in-store events from Changing Hands' Gayle Shanks!
Gluten Free For GoodNutrition Therapist Melissa McLean Jory shares ideas for store event topics to fit your customers' gluten-free lifestyles, plus web extras for people who make, sell and eat food!
Making A SplashStorytelling In Action: The Costco Salmon Story
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Watch and see how archetypes are represented by some of the world’s most well known brands!
Don’t miss (GREAT) EMPLOYEES ONLY: How Gifted Bosses Hire and De-Hire Their Way to Success and THE GIFTED BOSS: How to Find, Create and Keep Great Employees by Tempe, Arizona author Dale Dauten.
Your Brand Story:
- Can be used to determine the content, tone and messaging for all internal and external communications, including product, employee and customer stories
- Should be consistently told and demonstrated in all applications
- Will help guide employees in day-to-day business activities
- Will evolve to ensure relevancy in the marketplace, and a consistently strong brand identity
- Helps perpetuate the buying cycle of awareness, consideration, trial and purchase
- Communicates your brand’s values, points of differentiation and competitive advantages in a way that is meaningful and memorable to consumers
Read how Arizona independent grocer Bashas' plans to weather the economic storm, as featured in the November issue of Phoenix Magazine.
From The Pages Of Changing HandsGet tips and ideas for in-store events from Changing Hands' Gayle Shanks!
Gluten Free For GoodNutrition Therapist Melissa McLean Jory shares ideas for store event topics to fit your customers' gluten-free lifestyles, plus web extras for people who make, sell and eat food!
Making A SplashStorytelling In Action: The Costco Salmon Story
Page 2