Watch and see how archetypes are represented by some of the world’s most well known brands!
An archetype is a template, giving us insight into the subconscious attributes and aspirations that drive our behavior as human beings. Similarly, Brand Archetypes offer insight into the values, goals and attributes affecting the behavior of a brand. Which brand is a Hero? Which one’s a Mother? A Jester? The Rebel? Check out the video, and test your archetype identification abilities!
Want to learn more about all of the archetypes?
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